search query: @indexterm UNIT PRICING / total: 19
reference: 15 / 19
| Author: | McGoldrick, P. J. Marks, H. J. |
| Title: | Price-size relationship and customer reactions to a limited unit-pricing programme. |
| Journal: | European Journal of Marketing
1985 : JAN, VOL. 19, p. 47-64 |
| Index terms: | UNIT PRICING PRICES WEIGHTS AND MEASURES QUALITY |
| Language: | eng |
| Abstract: |
SCIMA