search query: @author Jacobson, R. / total: 19
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| Author: | Jacobson, R. Aaker, D. A. |
| Title: | Is market share all that it's cracked up to be? |
| Journal: | Journal of Marketing
1985 : FALL, VOL. 49:4, p. 11-22 |
| Index terms: | MARKET SHARE PROFITABILITY MODELS EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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