search query: @author Wilemon, D. / total: 19
reference: 18 / 19
Author: | Gupta, A. Raj, S. P. Wilemon, D. |
Title: | A model for studying R & D-marketing interface in the product innovation process. |
Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17 |
Index terms: | NEW PRODUCTS R&D MARKETING RESEARCH MARKETING MODELS INNOVATION |
Language: | eng |
Abstract: |
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