search query: @author Dillon, W. R. / total: 19
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| Author: | Dillon, W. R. Domzal, T. Madden, T. J. |
| Title: | Evaluating alternative product positioning strategies. |
| Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35 |
| Index terms: | POSITIONING NEW PRODUCTS ADVERTISING EFFECTIVENESS CORPORATE STRATEGY BRANDS |
| Language: | eng |
| Abstract: |
SCIMA