search query: @author Huber, J. / total: 19
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Author: | Huber, J. Holbrook, M. B. Kahn, B. |
Title: | Effects of competitive context and additional information on price sensitivity. |
Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 250-260 |
Index terms: | MARKETING RESEARCH PRICES PRICING CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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