search query: @author Moore, W. L. / total: 19
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Author: | Moore, W. L. Pessemier, E. A. Little, T. E. |
Title: | Predicting brand purchase behavior: marketing application of the Schönemann and Wang unfolding model. |
Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 203-210 |
Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |
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