search query: @author Dillon, W. R. / total: 19
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| Author: | Kumar, A. Dillon, W. R. |
| Title: | Some further remarks on measurement-structure interaction and the unidimensionality of constructs. |
| Journal: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 438-444 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: | the authors address the critisism raised by Anderson, Gerbing, and Hunter. In this context they consider several conceptual issues involved in using covariance structure analysis. |
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