search query: @indexterm Confectioners, tobacconists and newsagents / total: 19
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| Author: | Child, J. Smith, C. |
| Title: | The context and process of organizational transformation - Cadbury Limited in its sector. *CADBURY |
| Journal: | Journal of Management Studies
1987 : NOV, VOL. 24:6, p. 565-593 |
| Index terms: | ORGANIZATIONAL THEORY ORGANIZATIONAL CHANGE CONFECTIONERS, TOBACCONISTS AND NEWSAGENTS |
| Language: | eng |
| Abstract: | Problems of industrial competitiveness have stimulated inquiry into the behaviour of firms within their sectors, namely the population of firms which provide similar goods and services. There is particular interest in the process whereby new or rejuvenated firms may emerge to compete more effectively within their sectors. This is a case study of chocolate confectionery firm, Cadbury Limited which operates within a well-defined sector and has recently undergone a significant transformation. The formulation of key concepts and symbols made an important contribution to the activation of change. |
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