search query: @author Huber, J. / total: 19
reference: 19 / 19
« previous | next »
Author: | Holbrook, M. B. Huber, J. |
Title: | Separating perceptual dimensions from affective overtones: an application to consumer aesthetics. |
Journal: | Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 272-283 |
Index terms: | BRAND LOYALTY CONSUMER ATTITUDES MATHEMATICAL MODELS |
Language: | eng |
Abstract: |
« previous | next »
SCIMA