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| Author: | Holbrook, M. B. Huber, J. |
| Title: | Separating perceptual dimensions from affective overtones: an application to consumer aesthetics. |
| Journal: | Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 272-283 |
| Index terms: | BRAND LOYALTY CONSUMER ATTITUDES MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
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