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| Author: | Dillon, W. R. Mulani, N. |
| Title: | LADI : a latent discriminant model for analyzing marketing research data. |
| Journal: | Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 15-29 |
| Index terms: | MARKET SEGMENTATION MARKETING MODELS |
| Language: | eng |
| Abstract: | A general flexible LAtent DIscriminant model is described. LADI is a model- based clustering procedure, based on a specific conceptualization in which the discrimination problem is viewed in a latent mixture context.The model allows for the investigation of group structure , provides a statistical test of the number of latent clusters to retain, and allows for constraints to be imposed on solution. |
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