search query: @author Dillon, W. R. / total: 19
reference: 3 / 19
Author: | Grover, R. Dillon, W. R. |
Title: | Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition. |
Journal: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89 |
Index terms: | BRAND CHOICE PRODUCT DIFFERENTIATION BRAND LOYALTY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA