search query: @indexterm Product elimination / total: 19
reference: 11 / 19
Author: | Avlonitis, G. J. |
Title: | Linking different types of product elimination decisions to their performance outcome: 'Project Dropstat'. |
Journal: | International Journal of Research in Marketing
1987 : VOL. 4:1, p. 43-57 |
Index terms: | PRODUCT POLICY PRODUCT ELIMINATION |
Language: | eng |
Abstract: |
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