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| Author: | Moore, W. L. Lehmann, D. R. |
| Title: | A paired comparision nested logit model individual preference structures. |
| Journal: | Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 420-428 |
| Index terms: | MARKETING RESEARCH MODELS |
| Language: | eng |
| Abstract: | A relatively simple method is described to incorporate the similarity and dominance effects into individual hierarchical preference models: the paired comparison nested logit.It seems to be suitable way to study individual- level preference and choice structures. The model can produce considerably better predictions of purchase proportions than the one in which simple scalability is assumed. |
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