search query: @author Ferry, J. / total: 19
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| Author: | Ferry, J. |
| Title: | Hilton's second coming |
| Journal: | Business
1989 : DEC, p. 100-101 |
| Index terms: | HOTEL MANAGEMENT COMPANY GROWTH CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | Review of new business strategy of Conrad Hotels /CH/, the international arm of Hilton Hotel Corporation /HHC/ and the CH president. Boom in world travel. Opening of new hotels in Europe. New hotel and casino. Hotel locations. Conrad Hilton the founder of Hilton chain. Acquisitions. Analysts assessment of what HHC is worth. Global advertising campaign. The Hilton image. |
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