search query: @author Huber, J. / total: 19
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| Author: | Huber, J. Holbrook, M. B. |
| Title: | Using attribute ratings for product positioning: some distinctions among compositional approaches. |
| Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 507-516 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
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