search query: @author Huber, J. / total: 19
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Author: | Huber, J. Holbrook, M. B. |
Title: | Using attribute ratings for product positioning: some distinctions among compositional approaches. |
Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 507-516 |
Index terms: | BRANDS CONSUMER BEHAVIOUR PRODUCT DEVELOPMENT |
Language: | eng |
Abstract: |
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