search query: @author Avlonitis, G. J. / total: 19
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Author: | Avlonitis, G. J. |
Title: | "Project Dropstrat" : product elimination and the product life cycle concept. |
Journal: | European Journal of Marketing
1990 : VOL. 24:9, p. 55-67 |
Index terms: | PRODUCT ELIMINATION PRODUCT LIFE CYCLE PRODUCT POLICY |
Language: | eng |
Abstract: |
SCIMA