search query: @indexterm PRODUCT ELIMINATION / total: 19
reference: 9 / 19
| Author: | Avlonitis, G. J. |
| Title: | "Project Dropstrat" : product elimination and the product life cycle concept. |
| Journal: | European Journal of Marketing
1990 : VOL. 24:9, p. 55-67 |
| Index terms: | PRODUCT ELIMINATION PRODUCT LIFE CYCLE PRODUCT POLICY |
| Language: | eng |
| Abstract: |
SCIMA