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| Author: | Simon, Hermann |
| Title: | La ciencia del marketing y la torre de marfil. |
| Journal: | Harvard-Deusto Business Review
1995 : JUL-AUG, 67, p. 80-88 |
| Index terms: | MARKETING MARKETING RESEARCH ECONOMETRIC MODELS PROFESSIONS |
| Language: | spa |
| Abstract: |
SCIMA