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| Author: | Birkinshaw, J. |
| Title: | The critical need to reinvent management |
| Journal: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 4-11 |
| Index terms: | management professions |
| Language: | eng |
| Abstract: | The article's author considers management as undervalued today, and for good reasons. Management, he says, has failed at the big-picture level. Hence, it's time to re-invent the profession. |
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