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| Author: | Correia, A. Kozak, M. Ferradeira, J. |
| Title: | Impact of culture on tourist decision-making styles |
| Journal: | International Journal of Tourism Research
2011 : SEP-OCT, VOL. 13:5, p. 433-446 |
| Index terms: | tourist industry tourism decision making behavioural science styles Portugal models factor analysis |
| Freeterms: | cultural orientations DMS traits hypothesis characterization exploratory and confirmatory |
| Language: | eng |
| Abstract: | This article develops and tests an integrative model to examine the relationship between tourism decisions and their cultural background. Based on that tested and surveyed data from 400 tourists travelling to Lisbon, a cultural city and the capital of Portugal. The results of a structural equation analysis uncovered that culture affects tourist decisions . 1) the decision to visit Lisbon relies on its quality, brand and price, 2) this decision is shaped by the likelihood of visitors to accept social differentiation (power distance), moderated by their sense of individualism as well as their long-term orientation. |
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