search query: @indexterm Information technology / total: 1908
reference: 354 / 1908
Author: | Orenstein, S. |
Title: | The Love Algorithm |
Journal: | Business 2.0
2003 : AUG, VOL. 4:7, p. 116-121 |
Index terms: | INTERNET ON-LINE INFORMATION RETRIEVAL INFORMATION ECONOMICS INFORMATION TECHNOLOGY |
Language: | eng |
Abstract: | Match.com thinks it has found a formula for ruling the fiercely competitive online dating business. Match.com, the country's largest online dating service, has been working on creating search algorithms that would fix up Match customers with dates who not only don't smoke and do live within 10 miles, but also have the right "je ne sais quoi". Call it a Google for Love. The author states that online dating is a serious business. The industry brings in more revenue than any other category of legitimate paid Web content-more than digital music or business and investing advice. Revenues for online dating should hit $313 million this year, up from $228 million in 2002. |
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