search query: @indexterm Information technology / total: 1908
reference: 328 / 1908
| Author: | Coviello, N. E. (et. al) |
| Title: | Assessing the role of e-marketing in contemporary marketing practice |
| Journal: | Journal of Marketing Management
2003 : VOL 19:7-8, p. 857-881 |
| Index terms: | INFORMATION TECHNOLOGY INTERNET RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | The author´s of this article examine the practices of e-marketing in relation to other aspects of marketing. As a sample is a compilation of 149 firms from New Zealand and the UK and their marketing practices. Four combinations of marketing practice is also revealed. |
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