search query: @indexterm information technology / total: 1908
reference: 47 / 1908
| Author: | Rosenberger, L. Nash, J. Graham, A. |
| Title: | Blazing the new digital trail |
| Journal: | Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 89-94 |
| Index terms: | information technology consumer behaviour strategic planning data analysis |
| Language: | eng |
| Abstract: | More and more companies are keeping track of what their customers are asking for and what they are buying. How do the best companies take data from millions of transactions, converting it to a successful business strategy? This article explores the new frontier of data, analytics, decisions and actions. |
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