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| Author: | Easingwood, C. Lunn, S. |
| Title: | Diffusion paths in a high technology environment: clusters a nd commonalities |
| Journal: | R. and D. Management
1992 : JAN, VOL. 22:1, p. 69-80 |
| Index terms: | DIFFUSION HIGH TECHNOLOGY TELECOMMUNICATIONS INDUSTRY |
| Language: | eng |
| Abstract: | Research results show that telecommunications products exhibit a number of different diffusion patterns. Based on a relatively small number of examples it can now be suggested that consumer telecommunications products are likely to follow a Plateau-type diffusion pattern, whereas successful niche business products will have a Rapid Penetration curve and telecommunications products requiring extensive infrastructure to be in place are more likely to follow a Late Rush curve. The number of factors that have been identified as likely to have a significant impact on the diffusion of new telecommunications products is high and includes: consumer versus industrial markets, niche versus mass markets, and a mixed collection of other variables. |
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