search query: @indexterm Diffusion / total: 191
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| Author: | Chatterjee, R. Eliashberg, J. |
| Title: | The innovation diffusion process in a heterogeneous population: A micromodelling approach |
| Journal: | Management Science
1990 : SEP, VOL. 36:9, p.1057-1079 |
| Index terms: | INNOVATION DIFFUSION MODELS TECHNOLOGICAL FORECASTING |
| Language: | eng |
| Abstract: | A model of innovation diffusion process was developed using a micromodeling approach. It provides a behavioral basis for explaining adoption at the disaggregate level and the consequent pattern of diffusion at the aggregate level. The analytical implications of the model are compared and contrasted with the traditional aggregate-level diffusion models. An advantage of the new approach is its micro-theory driven flexibility. Examples are provided, and a pilot study is reported outlining procedures for data collection and estimation of the individual-level parameters, and providing a preliminary test of the predictive performance of the model. |
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