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Author:Schoemaker, P.
Title:Scenario planning: a tool for strategic thinking
Journal:Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 25-40
Index terms:SCENARIOS
STRATEGIC PLANNING
FUTURE
Language:eng
Abstract:Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. By identifying basic trends and uncertainties, a manager can construct a series of scenarios that will help to compensate for the usual errors in decision making - overconfidence and tunnel vision.
SCIMA record nr: 129025
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