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| Author: | Parker, P. M. Neelamegham, R. |
| Title: | Price elasticity dynamics over the product life cycle: A study of consumer durables |
| Journal: | Marketing Letters
1997 : APR, VOL. 8:2, p. 205-216 |
| Index terms: | PRICING DIFFUSION INNOVATION PRODUCT LIFE CYCLE STOCHASTIC PROCESSES MODELS |
| Language: | eng |
| Abstract: | This paper empirically provides support for the hypothesis that total category sales price elasticities first decease in absolute value but then ultimately increase if the product in question faces the decline phase of the product life cycle, extending the work of Parker (1992) and Simon (1989). This paper also shows how the Bass model can be easily modified to account for total category sales, and that, in the limit, the Bass model converges to stochastic repeat purchase models. |
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