search query: @indexterm SCENARIOS / total: 191
reference: 45 / 191
| Author: | Wildberger, N. |
| Title: | Millennium: Wie Marketing nach den Sternen greift. |
| Journal: | Absatzwirtschaft
1998 : DEC, p. 90-95 |
| Index terms: | MARKETING MARKETING STRATEGY EVENT MARKETING FUTURE SCENARIOS |
| Language: | ger |
| Abstract: |
SCIMA