search query: @indexterm Diffusion / total: 191
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| Author: | Kohli, R. |
| Title: | Extent and impact of incubation time in new product diffusion |
| Journal: | Journal of Product Innovation Management
1999 : MAR, VOL. 16:2, p. 134-144 |
| Index terms: | PRODUCTS DIFFUSION INNOVATION |
| Language: | eng |
| Abstract: | This article examines the time between product development and market launch, and its relation to the subsequent diffusion of consumer durables. The authors find that this "incubation time" is long. Further, it is a useful predictor of the shape of the subsequent sales diffusion curve. Using the Bass model as a base, the authors find that the longer the incubation time, the lower the coefficient of innovation and the longer the time to peak sales. |
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