search query: @indexterm FIRM (THEORY OF) / total: 191
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| Author: | Anderson, P. F. |
| Title: | Marketing, strategic planning and the theory of the firm. |
| Journal: | Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 15-26 |
| Index terms: | STRATEGIC PLANNING FIRM (THEORY OF) MARKETING |
| Language: | eng |
| Abstract: |
SCIMA