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Author:Lafourcade, B.
Chapuy, P.
Title:Scenarios and actor's strategies: the case of the agri- foodstuff sector
Journal:Technological forecasting and social change
2000 : SEP, VOL. 65:1, p. 67-80
Index terms:SCENARIOS
STRATEGY
AGRICULTURE
Language:eng
Abstract:The importance of the agricultural market in France prompted BASF to seek out a new way of strengthening relations with its partners in the agrifood sector. In 1996, against a backdrop of change (EU legislation) and upheaval (Mad Cow Disease), BASF offered operations managers or officers of distribution companies an opportunity to reflect upon the future in a workshop setting.
SCIMA record nr: 220226
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