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| Author: | Bulte, C. Van den |
| Title: | New product diffusion acceleration: measurement and analysis |
| Journal: | Marketing Science
2000 : FALL, VOL. 19:4, p. 366-380 |
| Index terms: | Diffusion New products |
| Language: | eng |
| Abstract: | It is a popular contention that products launched today diffuse faster than products launched in the past. However, the evidence of diffusion acceleration is rather scant, and the methodology used in previous studies has several weaknesses. Also, little is known about why such acceleration would have occurred. |
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