search query: @indexterm Diffusion / total: 191
reference: 61 / 191
| Author: | Spickett-Jones, J. Kitchen, P. Reast, J. |
| Title: | Social facts and ethical hardware : Ethics in the value proposition |
| Journal: | Journal of communication management
2003 : VOL. 8:1: p. 68-82 |
| Index terms: | ETHICS REPUTATION DIFFUSION BRANDS COMMUNICATION TRUST |
| Language: | eng |
| Abstract: | This article makes a case study for the communication strategy. Article suggests that moral and ethical values a valuable components in organization´s reputation. Also implications for the role of maintaining reputation and trustworthiness are introduced. |
SCIMA