search query: @indexterm Diffusion / total: 191
reference: 61 / 191
Author: | Spickett-Jones, J. Kitchen, P. Reast, J. |
Title: | Social facts and ethical hardware : Ethics in the value proposition |
Journal: | Journal of communication management
2003 : VOL. 8:1: p. 68-82 |
Index terms: | ETHICS REPUTATION DIFFUSION BRANDS COMMUNICATION TRUST |
Language: | eng |
Abstract: | This article makes a case study for the communication strategy. Article suggests that moral and ethical values a valuable components in organization´s reputation. Also implications for the role of maintaining reputation and trustworthiness are introduced. |
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