search query: @indexterm FIRM (THEORY OF) / total: 191
reference: 129 / 191
Author: | Howard, J. A. |
Title: | Marketing theory of the firm. |
Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 90-100 |
Index terms: | MARKETING THEORY FIRM (THEORY OF) |
Language: | eng |
Abstract: |
SCIMA