search query: @indexterm FIRM (THEORY OF) / total: 191
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| Author: | Howard, J. A. |
| Title: | Marketing theory of the firm. |
| Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 90-100 |
| Index terms: | MARKETING THEORY FIRM (THEORY OF) |
| Language: | eng |
| Abstract: |
SCIMA