search query: @indexterm Diffusion / total: 191
reference: 182 / 191
Author: | Böcker, F. Gierl, H. |
Title: | Determinanten der Diffusion neuer industrieller Produkte. |
Journal: | Zeitschrift für Betriebswirtschaft
1987 : JUL, VOL. 57:7, p. 684-698 |
Index terms: | MARKET RESEARCH COMPANY GROWTH NEW PRODUCTS DIFFUSION DECISION SUPPORT SYSTEMS |
Language: | eng |
Abstract: |
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