search query: @indexterm Diffusion / total: 191
reference: 161 / 191
Author: | Chatterjee, R. Eliashberg, J. |
Title: | The innovation diffusion process in a heterogeneous population: a micromodelling approach. |
Journal: | Management Science
1990 : SEP, VOL. 36:9, p. 1057-1979 |
Index terms: | INNOVATION DIFFUSION NEW PRODUCTS |
Language: | eng |
Abstract: |
SCIMA