search query: @indexterm Diffusion / total: 191
reference: 152 / 191
Author: | Nilakanta, S. Scamell, R. W. |
Title: | The effect of information sources and communication channels on the diffusion of an innovation. |
Journal: | Management Science
1991 : NOV, VOL. 37:11, p. 1503-1506 |
Index terms: | DIFFUSION INNOVATION COMMUNICATION |
Language: | eng |
Abstract: |
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