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Author:Nilakanta, S.
Scamell, R. W.
Title:The effect of information sources and communication channels on the diffusion of an innovation.
Journal:Management Science
1991 : NOV, VOL. 37:11, p. 1503-1506
Index terms:DIFFUSION
INNOVATION
COMMUNICATION
Language:eng
Abstract:
SCIMA record nr: 98700
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