search query: @indexterm BRAND CHOICE / total: 192
reference: 93 / 192
| Author: | Kerviler, I. de Obert, J.Y. |
| Title: | Comptabilisation des marques d`velopp`es de maniere interne |
| Journal: | Banque
1992 : SEP, 530, p. 798-800, 802-804 |
| Index terms: | BRANDS ACCOUNTING BRAND CHOICE FRANCE |
| Language: | fre |
| Abstract: |
SCIMA