search query: @indexterm BRAND CHOICE / total: 192
reference: 92 / 192
Author: | Chintagunta, P. |
Title: | Heterogeneity in nested logic models: an estimation approach and empirical results |
Journal: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 161-175 |
Index terms: | BRAND CHOICE BRAND LOYALTY STATISTICAL METHODS |
Language: | eng |
Abstract: |
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