search query: @indexterm BRAND CHOICE / total: 192
reference: 91 / 192
| Author: | Miniard, P.W. Sirdeshmukh, D. Innis, D.E. |
| Title: | Pheripheral Persuasion and Brand Choice |
| Journal: | Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239 |
| Index terms: | ADVERTISING BRAND CHOICE ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA