search query: @indexterm BRAND CHOICE / total: 192
reference: 91 / 192
Author: | Miniard, P.W. Sirdeshmukh, D. Innis, D.E. |
Title: | Pheripheral Persuasion and Brand Choice |
Journal: | Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239 |
Index terms: | ADVERTISING BRAND CHOICE ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA