search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Krishnamurthi, L. Mazumdar, T. Raj, S.P. |
| Title: | Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions |
| Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400 |
| Index terms: | CONSUMER RESEARCH BRAND CHOICE SALES PROMOTION CONSUMERISM |
| Language: | eng |
| Abstract: |
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