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| Author: | Delener, N. |
| Title: | Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications |
| Journal: | European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 36-53 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR RELIGION |
| Language: | eng |
| Abstract: | Religion, being an aspect of culture, has considerable influence on people's values, habits and attitudes, and it greatly influences lifestyle, which in turn affects consumer decision behaviour. As Peterson and Roy comment, one function of religion is to provide a source of meaning and purpose for people. Religion can provide a framework which makes life understandable and interpretable. Although religion has been a significant force in the lives of many individuals, its role in consumer choice can be characterized as unclear or "fuzzy". |
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