search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Guillaume, L. |
| Title: | Le capital de marque. Perspectives et elements d'application dans le domaine des etudes marketing. |
| Journal: | Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.129-142 |
| Index terms: | MARKET SURVEYS MARKETING RESEARCH BRANDS PRODUCT IMAGE BRAND CHOICE |
| Language: | fre |
| Abstract: |
SCIMA