search query: @indexterm BRAND CHOICE / total: 192
reference: 95 / 192
| Author: | Ehrenberg, A. |
| Title: | New brands and the existing market |
| Journal: | Journal of the Market Research Society
1991 : OCT, VOL. 33:4, p. 285-299 |
| Index terms: | BRAND CHOICE BRAND LOYALTY MARKETING RESEARCH GROCERY SHOPS UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA