search query: @indexterm BRAND CHOICE / total: 192
reference: 95 / 192
Author: | Ehrenberg, A. |
Title: | New brands and the existing market |
Journal: | Journal of the Market Research Society
1991 : OCT, VOL. 33:4, p. 285-299 |
Index terms: | BRAND CHOICE BRAND LOYALTY MARKETING RESEARCH GROCERY SHOPS UNITED KINGDOM |
Language: | eng |
Abstract: |
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