search query: @indexterm BRAND CHOICE / total: 192
reference: 83 / 192
| Author: | Aaker, D. A. Alvarez del Blanco, R. M. |
| Title: | Capitalizar el valor de la marca. |
| Journal: | Harvard-Deusto Business Review
1994 : 61, p. 62-76 |
| Index terms: | BRANDS TRADE MARKS OWN-LABEL GOODS BRAND CHOICE |
| Language: | spa |
| Abstract: |
SCIMA