search query: @indexterm BRAND CHOICE / total: 192
reference: 81 / 192
| Author: | Michael, B.M. |
| Title: | Die Marke ist tot, es lebe die Marke |
| Journal: | Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25 |
| Index terms: | BRAND NAMES BRAND LOYALTY BRAND CHOICE GERMANY |
| Language: | ger |
| Abstract: |
SCIMA