search query: @indexterm BRAND CHOICE / total: 192
reference: 80 / 192
Author: | Mohr, R. |
Title: | Vom Herrenschneider zum internationalen Lifestyle-Koncern (!Boss) |
Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 390-391, 393-394 |
Index terms: | PRODUCT DIFFERENTIATION BRAND CHOICE COMPETITION CONSUMER CHOICE LIFE STYLE TEXTILE INDUSTRY |
Language: | ger |
Abstract: |
SCIMA