search query: @indexterm BRAND CHOICE / total: 192
reference: 67 / 192
Author: | |
Title: | Treue muss immer wieder neu erkämpt werden. Marken-Dialog 1997 |
Journal: | Markenartikel
1997 : VOL. 59:1, p. 23-24, 26 |
Index terms: | BRAND LOYALTY BRAND CHOICE GERMANY |
Language: | ger |
Abstract: |
SCIMA