search query: @indexterm BRAND CHOICE / total: 192
reference: 65 / 192
Author: | Baltas, G. Doyle, P. Dyson, P. |
Title: | A model of consumer choice for national vs private label brands |
Journal: | Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995 |
Index terms: | BRAND CHOICE OWN-LABEL GOODS |
Language: | eng |
Abstract: |
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