search query: @indexterm BRAND CHOICE / total: 192
reference: 65 / 192
| Author: | Baltas, G. Doyle, P. Dyson, P. |
| Title: | A model of consumer choice for national vs private label brands |
| Journal: | Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995 |
| Index terms: | BRAND CHOICE OWN-LABEL GOODS |
| Language: | eng |
| Abstract: |
SCIMA