search query: @indexterm BRAND CHOICE / total: 192
reference: 52 / 192
Author: | |
Title: | Recuperar los puntos fuertes de la marca |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.51-53 |
Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR |
Language: | spa |
Abstract: |
SCIMA